At the recent GSMA Mobile World Congress (MWC) 2016 in Barcelona, Oral-B unveiled its latest innovation that sets a new oral care standard: Oral-B GENIUS, the first of its kind and Oral-B’s most intelligent brushing system available to-date.

 

With this new smart toothbrush, dental tourists who return home after getting procedures in Costa Rica can closely follow the oral hygiene recommendations they receive from their dentists.

 

According to a media release by Oral-B, the GENIUS brush features groundbreaking Position Detection Technology that combines cutting-edge motion sensor technology located in the brush, and video recognition using the smartphone’s camera, to track areas being brushed so that no zone is missed.

 

Users receive instant feedback on the brushing of each zone of the mouth via the Oral-B App 4.1, including guidance on pressure applied and brushing duration. These features combined with the Oral-B Oscillating-Rotating-Pulsating Technology and the unique round brush head helps users improve their oral health.

 

The dental professionals at the New Smile Dental Group, a renowned clinic that caters to dental tourists in Costa Rica, improper brushing is something that they notice in many of their patients. Brushing too hard is a common problem, and patients often miss parts of their dentition.

 

Improper brushing can lead to oral health issues such as tooth decay and even early tooth loss. With devices such as the Oral-B GENIUS, users are able to actively monitor their brushing routine via the Oral-B App 4.1. This real time feedback reduces guesswork, enabling users to brush for the dental professional-recommended two minutes, not apply too much pressure while brushing and – thanks to the new revolutionary Position Detection – never miss those commonly missed zones.

 

Smart toothbrushes are part of a technology trend known as “gamification,” whereby certain fitness and health routines are made interesting and fun through game-like interaction and feedback.