(Reuters) – Go Daddy, one of the world’s largest web hosting companies, appointed Yahoo Inc’s former Chief Product Officer Blake Irving as chief executive.

Irving’s appointment will be effective January 7, 2013. He succeeds Go Daddy’s interim CEO since July, Scott Wagner.

(Reporting by Neha Alawadhi in Bangalore; Editing by Joyjeet Das)

(This story was corrected in the headline and the first paragraph to say that Blake Irving was a former, not current, Yahoo executive)