Both mature and developing alcoholic drinks categories in Costa Rica experienced increased competition in 2015 – a development which, along with product innovation and changing consumer value expectations, were the main sales drivers within the area during 2015. Volume and value growth remained limited in 2015, with there being a clear trend towards modest pricing and an increase in the penetration of affordable products targeting the growing base of middle-income consumers.

Sluggish economic growth in Costa Rica continues To impact demand for alcoholic drinks as companies continue to focus on innovation and different value propositions.

Competition in the Costa Rica liquor market is being fueled by segmentation and different consumer value expectations.

The expansion of modern grocery outlets (North American-style convenience stores that are displacing traditional pulperias) is boosting off-trade sales.

Liquor brand positioning and tailored value proposals will be key over forecast period.

Euromonitor International’s Alcoholic Drinks in Costa Rica report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage:

Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage:market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.